Madagascar possesses an invaluable wealth: flora and fauna that are unique in the world, culinary traditions, and local treasures that are just waiting to be promoted.

However, the majority of the local population lives below the poverty line. Our mission is not only to make So’Aroma a benchmark for vanilla and exotic fruit purees (of which the country has an abundance), but also to provide concrete support to the Malagasy people by helping them to improve their lives.

With the future of the planet being a key issue, we also want to commit to preserving biodiversity by participating in the reforestation of the island.